By Stuart Maister, Joint MD

My recent article challenged the idea that becoming a Trusted Advisor was the best outcome with clients. I argued that we should instead aim to become Trusted Partners.

After some reflection I wanted to add to this that many firms, in my experience, aren’t consciously anything. They seek to win business, grow business and be liked by their clients through good work and winning personalities, but they don’t have consciously designed strategies to become Trusted Partners or Advisors. Here are my thoughts. If this resonates, do get in touch.