MUTUAL VALUE for
law firm Partners and Partner track candidates
“For lawyers of the future, trust as a commodity will be increasingly important.” Future Worlds project, The Law Society
Despite the current buoyancy, the legal market is in rapid change. Some of the major waves: the Big 4 and other ALSPs…AI and digitisation…the rise of new international markets and players…the changing needs and wants of the workforce…megatrends like climate change providing firms and their clients with new pressures and opportunities.
The role of the lawyer is having to change in response. The real pressure is on current and future partners to respond and adapt, using skills they don’t teach at law school.
WHAT KIND OF RESPONSE IS REQUIRED?
But do you face any of these challenges in planning your response?
- We talk one firm but act within service lines
- We lack confidence to have broad conversations outside of our narrow expertise
- We fail to demonstrate wide sector knowledge
- We’re not ramping performance in our new and future partners quickly enough
- We’re having task-specific conversations, not wider business discussions
- We’re winning deals not relationships
- Partners willingly do marketing that demonstrates their knowledge not BD that closes business
- We’re not differentiating in an increasingly crowded market
- Future partners don’t know how to step up and build a following
Interpersonal skills could do with some help
Mutual Value provides services that help your current and future partners choose to make the change and know what to do to as a result.
KEYNOTES AND WORKSHOPS AT PARTNER AND PARTNER TRACK RETREATS
In a keynote or workshop we can have a measurable impact straight away.
KEYNOTE ONE: SHARPENING THE SPEAR
How to tell a powerful and compelling story that targets the right opportunities and immediately tells other people why they should work with you. At an offsite this gives delegates a way of finding collaboration opportunities straight away with colleagues. As it becomes the way they talk about themselves, it focuses their efforts and differentiates them from their peers.
KEYNOTE TWO: THE MINDSET SHIFT
Giving people the belief that they want to represent the whole firm and knowing how to do it. This helps delegates thinking beyond their own skillset – seeing themselves in a larger role as trusted partner, and practicing some of the skills that open up broader conversations with clients.
CONSULTANCY, TRAINING AND COACHING FOCUSED ON OUTCOMES
Every law firm is different and so every programme is bespoke. We’ve spoken with many firms about these needs and know that each one has its own culture, existing programmes and initiatives and needs help on different aspects of the challenges above. So, we design support that fits, focused on outcomes driven by the firm strategy. This combines consultancy, training and coaching, delivered through virtual and in person interventions.
We also executive coach individuals to help them achieve their goals.
SUPPORT WITH SPECIFIC PROBLEMS OR OPPORTUNITIES
We can provide support for work with specific clients, opportunities, challenges and situations. Whether you’re planning a major bid, seeking ways to increase the value of a major account, support a star player or tackle a difficult fee discussion, we can provide practical support.
This may be through:
- team coaching
- individual coaching
- preparation for major meetings and presentations
- consultancy and facilitated workshops
- powerful storytelling to provide a clear reason to choose you
We roll our sleeves up and work with the teams and can even be an independent facilitator for your client workshops in a way which opens up opportunities.
WE HELP NEW AND POTENTIAL FUTURE PARTNERS STEP UP
Here’s what happens when we work with partners, future leaders or your leadership team. Please click the title tabs below to explore more.
For a more detailed look at our models and training modules go to our professional services page
ALL OF OUR WORK IS LED BY OUR JOINT MDS
Your partners will work with two people who have more than 60 years of experience in this area. Kevin and Stuart have helped some of the world’s biggest firms engage more effectively with their marketplace. They are both hugely experienced coaches, consultants, trainers and facilitators.
We deliver through video workshops, face to face events and pre-recorded video modules. All of our delivery is designed to be highly interactive, focused on providing multiple ‘aha’ moments, bringing huge insight and mentoring from our own experience, and enabling the lawyers to work on the issues for themselves and arrive at their own conclusions.
Meet our two MDs here.
For further information get in touch now...
MUTUAL VALUE HELPS YOU BUILD TRUST.
Let's have an open conversation about the value this can bring to your organisation. Contact email@example.com to arrange a free video call with Stuart Maister or Kevin Vaughan-Smith.