Events, Knowledge Base, landing1, Leading an Ecosystem, Mutual Value Principles, Professional Services, proservices3, Strategic Execution, Video Briefing
25 senior people in a beautiful room in London sat down to dinner. The discussion focused on the cost of poor internal collaboration and what to do about it. This is what we heard… By Stuart Maister, Joint MD, Mutual Value How much does it cost your firm...
Knowledge Base, landing1, Major Account Programme, Mutual Value Principles, Professional Services, proservices3
In this short article I’m going to share my view of why we still do things the same old way. This is about the power of confirmation bias, the ability of the brain to only select information and experience that supports existing beliefs and reject things which don’t. ...
Knowledge Base, landing2, Major Account Programme, Mutual Value Principles, Professional Services, proservices3, Sales and Major Accounts
Even those utterly uninterested in football may be aware that the biggest club in the world, Manchester United, is going through a major crisis. It cost their head coach his job. A new interim manager has been appointed. This has lessons for your firm. By...
Knowledge Base, Mutual Value Principles, proservices3, Strategic Execution
I’ve worked with sales people in major accounts in Finance, Professional Services, IT and many other B2B environments for over 30 years and it’s been clear in that time that a shift has occurred, at least in emphasis, in buying criteria on the Clients’ side. Technical...
