In this short article I’m going to share my view of why we still do things the same old way. This is about the power of confirmation bias, the ability of the brain to only select information and experience that supports existing beliefs and reject things which don’t. ...
By Stuart Maister and Kevin Vaughan-Smoth, Joint MDs of Mutual Value Ltd (the real one) The irony. Our whole focus is on building trust and creating greater value through doing so. Now we discover that trust in our brand may be compromised by the fact that someone has...
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