Knowledge Base, landing2, Major Account Programme, Mutual Value Principles, Professional Services, proservices3, Sales and Major Accounts
Even those utterly uninterested in football may be aware that the biggest club in the world, Manchester United, is going through a major crisis. It cost their head coach his job. A new interim manager has been appointed. This has lessons for your firm. By...
Knowledge Base, Mutual Value Principles, MV News & Announcements, Professional Services, proservices1, Video Briefing
By Stuart Maister, Joint MD We could have spent the day discussing the issue of the currency of trust in business. Introhive and Mutual Value hosted 20 senior professionals over breakfast in a beautiful room in London, and the energy and ideas which flowed...
Knowledge Base, Mutual Value Principles, Professional Services, Sales and Major Accounts, Strategic Narrative
By Stuart Maister, Joint MD My recent article challenged the idea that becoming a Trusted Advisor was the best outcome with clients. I argued that we should instead aim to become Trusted Partners. After some reflection I wanted to add to this that many firms, in my...
Knowledge Base, landing2, Mutual Value Principles, Professional Services, proservices2
“Good is the enemy of great. And that is one of the key reasons why we have so little that becomes great. We don’t have great schools, principally because we have good schools. We don’t have great government, principally because we have good government....
Knowledge Base, landing1, Mutual Value Principles, Professional Services, proservices4
“Building trusting relationships with clients leads to many benefits: less fee resistance, more future work, more referrals to new clients, and more effective and harmonious work relationships with the clients. However, many people have built their past success on...
