THERE IS A CRISIS OF TRUST – IN LEADERSHIP, SUPPLIERS, CLIENTS, COLLEAGUES AND PARTNERS.
MUTUAL VALUE WORKS WITH LEADERS WHO WANT TO TACKLE THIS.
Trusted Partners create more value together
Trusted relationships create far better outcomes, bring values to life and lead to more profitable engagement. Too often, warm words about partnership and collaboration don’t turn into real behaviours. We help you make sure they do.
Our approach is based on decades of experience and our own models and methods.
- Training – which changes the mindset, and provides those involved with the skillset to have much more powerful meetings and conversations which build trust and focus on value.
- Consulting – facilitating powerful and action-oriented workshops, helping our clients collaborate more effectively, developing and delivering ambitious strategies and programmes geared to higher value creation.
- Coaching – to support those who want to build trust and develop a stronger narrative when leading, selling and partnering.
- Keynotes and event workshops – about better storytelling, sharper market differentiation and how to build Trust in every encounter.
ACCOUNTANTS AND LAW FIRMS
OUR PROGRAMMES AND COACHING HELP YOU BECOME TRUSTED PARTNERS
Accountants and lawyers depend above all on building trust to grow their revenues and be seen as key advisers. There is now a programme to help them do it, and to ensure the Firm as a whole shows up in a way that deepens important client relationships.
These skills are as important as professional knowledge for those who need to be rainmakers. It’s also critical that there is consistency across their teams so that there is Firm-wide trust. Even the very best need a great team around them who understand how to do this.
Mutual Value has designed a training and coaching programme built on decades of experience in this area based on the very best thinking, and you can find more details here.
We also offer keynote speeches and workshops at your partner retreats to sharpen their value proposition and encourage much higher levels of cross selling. Contact sophie@ mutual-value.com to find out more.
“Advocate "caution." Be unreasonable and urge your fellow-conferees to be "reason- able" and avoid haste which might result in embarrassments or difficulties later on.” The Simple Sabotage Field Manual 1944By Stuart Maister and Richard Holm, Chair of the Thought...
Imagine applying military techniques to strategic account development. It makes sense – so much of a military campaign is the winning of hearts and minds and using information as a tool of warfare. That's what I discussed with Dan Connors of the Applied Influence...
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It starts with the leadership realising that this change will give them competitive advantage. Review our programmes to see how we can help you and your teams build far higher value-based trusted relationships.
YOU’RE NOT SELLING OR BUYING A PRODUCT OR SERVICE.
YOU’RE ESTABLISHING A RELATIONSHIP.
Anything can happen. COVID-19 has shown us that.
But rigid contractual approaches that underpin so much business engagement make it difficult for clients and suppliers to respond and adapt in an agile way to change.
There’s a better way. To behave like partners in a common enterprise.
If we make trust the fundamental way to attract and retain customers, then we ensure real collaboration. Buyers actually ask themselves: do I trust this team when things go wrong? Or the world changes?
Yet most of the buying conversation revolves around other questions: what can you do and how much will it cost?
So we believe all sides need to honestly address trust and make it a central part of why they engage in business together.
The result: more agile, innovative and responsive activity based on long term engagement. A sense of shared ambition and an understanding that buyers and sellers create outcomes together. That’s Mutual Value in action.
The best account leaders know and do this already. The mission is to make this behaviour consistent across your teams.
IT’S HOW YOU ALL SHOW UP – TURN YOUR VALUES INTO VALUE
You may have read this far and thought: great, we need to train our key account teams in this stuff so that they can sell more. And indeed, that may be a good thing to do. But we believe it is only the starting point.
Your client experience depends on how you all show up internally and externally. This is a cultural shift which can affect how your teams work together as well as with clients. Most organisations have Value Statements which should drive this. Most don’t, and that’s why we call this turning your Values into value.
The key to maximising the potential of a Mutual Value approach is to develop consistency in behaviour across the organisation – so that it ‘feels different’ to work with your firm.
This is not about a service ethos, but about the establishment of a grown-up mindset that focuses on collective ambition and continually building trust as the foundation for strong relationships.
We all know what that looks and feels like when it exists. We’re advocating making it business as usual for your firm – the ‘way we do things round here’.
You can read more about our approach here.
THE IMPACT OF MUTUAL VALUE
Vendors win in the market by how they behave and the way they work with clients
Clients gain far greater value from their commercial choices
Organisations lead ecosystems where collaboration enables greater innovation, agility and better performance
The parties focus on how they work together, co-creating solutions that deliver far superior outcomes
It feels different: more human, more open, less transactional
We consult, train, coach and support.
COMPETITIVE DIFFERENTIATION BASED ON HOW YOU CONSISTENTLY SHOW UP AS A TEAM
We use a series of models to help our clients consider how they show up in their most important relationships, what impact this has and what to do in order to elevate the levels of trust involved.
We can then train the people involved, coach and support the change in approach and even work with their clients or partners to enable co-creation of Mutual Value as the foundation of a stronger, trust-based relationship. Our aim is to transfer skills to make this business as usual.
Our work helps your team develop a clear focus on value through:
- A clear and simple narrative to ensure a powerful story
- A value-based mindset that moves away from transactional thinking and drives trusted behaviours
- A stronger skillset to support better conversations and engagement with clients and partners
- A Mutual Value toolset that provides practical ways to support stronger relationships
WHAT THEY SAY ABOUT US..
We’ve worked with leaders across many sectors and countries. Here’s what some have said about us recently…
Stuart has worked with us at a strategic level on a major European initiative which requires deep levels of trust in a complex stakeholder environment. He has cut through this complexity to identify the key issues we need to address, with strong and valuable recommendations about how we can tackle them.
Kevin has a wealth of experience in BD and leadership and leverages that knowledge to challenge those around him to aspire to achieve more. Kevin is intrinsically commercial, whilst working with a strong commitment to ensuring that relationships are based on mutual benefit, thinking win/win. I confidently recommend Kevin as a coach and as a commercial leader.
Stuart worked closely with our leadership team, ran a challenging and provocative workshop and brought real insights, experience and ideas to the table. He helped us create a simple, powerful narrative around a few big ideas that cut through complexity. Stuart’s mix of journalism, insight and production experience means he can work with our most senior leaders … across the Firm.”
“Stuart was acting as a moderator, but he was also a catalyst. He was able to distil the issues and make people focus on the aspects which really matter. …He was drawing out of people what was really essential to be able to move forward …we managed to fairly smoothly move into a process where we were aligned.. and we managed to find something to inspire us…”
For further information get in touch now...
MUTUAL VALUE HELPS YOU BUILD TRUST.
Let's have an open conversation about the value this can bring to your organisation. Contact email@example.com to arrange a free video call with Stuart Maister or Kevin Vaughan-Smith.